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Prior to announcing the Yahoo Finance accord last November, Polymarket and one of its rivals unveiled deals with Google Finance.

In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.

Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

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While sports event contracts remain the headline-grabbers for prediction market operators, there’s evidence that other categories are experiencing growth. As Bernstein points out, cryptocurrency event contracts account for at least 20% of the turnover on the two largest prediction markets.

In another encouraging non-sports sign, one of those operators notched just $2 million in commodities volume last year, but that figure surpassed $410 million in August alone and is approaching $600 million on a year-to-date basis.

Bernstein estimates the global market for financial contracts will grow to $900 trillion by 2035, up from $700 trillion last year, and if prediction markets capture just 0.5% of that total, volume would increase by $4.7 trillion per year.

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The action will kick off with New Zealand’s David Yan in the lead, sitting as he does with 5.3 million chips, a good chunk more than his closest challengers Yuri Dzivielvski (3 million) and Niklas Astedt (2.6 million). Of those two, it is perhaps the Swede Astedt who will fancy their chances more than anyone, desperate to seal the deal having accumulated almost $2 million in winnings in the tournament series but never having closed one out to take the outright win.

Elsewhere, there are some superstars of the game who are taking their places lined up behind the leaders in pursuit of poker profit. Canadian poker legend Sam Greenwood comes into the final a little short-stack with 1.9 million chips, but he’s immediately followed by another luminary of the game in Mikita Badziakowski. The Belarussian only has 1.4 million but will be doing everything he can to get over the line. The final table betting prices are slightly different to the order in which the players find themselves in the chipcounts:

As you can see, David Yan has enjoyed the most money being places on him and goes into play as the 4.12 odds favourite. He may have the most money placed on him, but almost double the number of bettors rate the Swedish pro Astedt as a good shot to see out the win for the first time. Sam Greenwood is tempting plenty of punters at odds of 10 and 103 people have invested in the Canadian to upset the chipcounts.