Mad Muertos

What is Mad Muertos?

Weizer previously said the Caixa tender could be “one of the most significant opportunities for Playtech for the coming years”.

However, due to its role as a a state-owned bank, and ongoing scrutiny around betting in Brazil, Caixa has come under political pressure, and its launch in the market has been postponed on several occasions despite it having paid the BRL30 million ($5.9 million) licence fee.

In April, under pressure from Brazil’s President Luiz Inácio Lula da Silva, Caixa postponed its launch until 2027 at the earliest.

What is Mad Muertos?

The water tower is specifically located at the business of Mount Elliott Crushing, a recycler of concrete products. While the water tower is on private land, the City of Detroit requires that permits be secured for advertisements on such structures.

A city spokesperson told the Detroit Free Press that no such permit has been granted for the Mount Elliott Crushing water tower. The city spokesperson said someone from the Buildings, Safety, Engineering, and Environmental Department would be sent to the property for an inspection and “possible correction order.”

City of Detroit to investigate water tower with Polymarket logo https://t.co/O2n852pQxy

About Mad Muertos

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.