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About Double Rainbow
Powerball will next be drawn this Saturday (Sept. 19) with an estimated jackpot of $298 million up for grabs. The cash option is at $126.6 million.
Tonight (Sept. 18), the Mega Millions jackpot is $244 million, with the cash at $103.5 million.
The odds of winning Powerball are 1 in 292.2 million. The Mega Millions jackpot odds are 1 in 290.4 million.
About Double Rainbow
Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.
“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.
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Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
